Fypion Fypion

Water Conservation / Real Estate PropTech

324 meetings in 18 months

Water Scrooge needed real estate asset managers to take a new operating technology seriously. Over 18 months we booked 324 meetings, including with ATC Management, Resia, and Cushman & Wakefield.

324

Meetings in 18 months

3

Named enterprise accounts

The challenge

Property owners and asset managers don't change operational vendors easily. Water Scrooge needed a way to reach the specific people who control building operating budgets, and a message that got past the usual vendor-pitch skepticism.

The approach

We targeted property owners and asset managers overseeing multi-family residential portfolios, hotel groups, and student housing. Messaging led with quantified ROI: water bill savings, maintenance reductions, and payback period.

The result

324 qualified meetings over 18 months, including named accounts at ATC Management, Resia, and Cushman & Wakefield.

"324 conversations with the right property owners - turning water waste into business opportunity."

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