Performance-Based B2B Lead Generation
Fypion Marketing runs your outbound: cold email, LinkedIn outreach, and SDR management. You confirm each meeting is a good fit before it counts. No filler metrics, no guesswork.
4,500+
Meetings booked for clients
$21M+
Pipeline generated
Top 25
Top Smartlead Certified Partner
View proof →
5/5
Rated on Clutch
View proof →
20+
Active client partnerships
Trusted by 15+ B2B teams
Meetings we have booked for our clients:
What We Do
High-converting B2B campaigns with precise targeting, verified lists, and strong inbox deliverability. We handle copy, sequences, testing, and optimization.
Signal-based targeting that turns cold connections into qualified sales conversations, with a clean handoff to email.
Hand-picked, verified prospect lists built to your exact ICP. Not scraped databases - curated leads ready to contact.
Domain configuration, SPF/DKIM/DMARC authentication, mailbox warmup, and deliverability audits. Your primary domain is never touched.
Dedicated outreach specialists who qualify prospects and book meetings directly onto your calendar. You close, we fill the pipeline.
ICP definition, channel prioritization, and messaging strategy for teams building or resetting their outbound motion.
How It Works
01
Days 1-7
We define your ideal customer profile, build verified prospect lists, configure dedicated sending domains, and start a 21-day mailbox warmup. Your primary domain is never involved.
02
Days 7-14
We write personalized multi-touch sequences across email and LinkedIn, built around your ICP's specific pain points, buying signals, and objections.
03
Days 15-30
Outreach goes live. We monitor reply rates daily, optimize sequences weekly, handle all initial responses, and qualify every interested prospect against your criteria.
04
Day 30+
Qualified prospects land directly on your team's calendar. You run discovery and close. We keep the pipeline flowing every month, over a 3-month engagement.
Results
Military & Veteran Education Platform
CollegeRecon needed university enrollment teams to trust a platform built around military-connected students. We booked over 500 meetings with decision-makers and built a $15M+ pipeline of partnership value.
Water Conservation / Real Estate PropTech
Water Scrooge needed real estate asset managers to take a new operating technology seriously. Over 18 months we booked 324 meetings, including with ATC Management, Resia, and Cushman & Wakefield.
FAQ
Cold email outreach, LinkedIn outreach, list building, deliverability infrastructure, SDR management, and GTM strategy - delivered as a full done-for-you engagement, not piecemeal add-ons.
You choose how you pay. Our Performance plan means you only pay for meetings you confirm were qualified - no retainer, no setup fee beyond infrastructure. If you'd rather have predictable, flat-fee pipeline instead of variable per-meeting costs, our retainer plans cover your full addressable market for one fixed monthly price.
Both conditions have to be true: the prospect matches your defined ICP criteria, and your team explicitly confirms after the call that it was a good-fit lead. ICP match alone isn't enough, and we don't self-certify our own results.
B2B companies with a validated offer and product-market fit. We're not the right fit for pre-revenue startups still figuring out who their customer is - outbound works best once you already know.
Depends on the plan. Our Performance plan has a $450/month fee covering infrastructure and email licenses, plus a per-meeting fee - no separate setup cost. Our two retainer plans ($1,500/mo and $3,000/mo) are flat monthly fees with no per-meeting charges. See the full breakdown on our Pricing page.
We've built campaigns across 139+ B2B verticals, from SaaS, manufacturing, and healthcare to more specialized industries like cybersecurity and biotech. See the full list on our Industries page.
$450/month covers infrastructure and email licenses, plus $250-$1,000 per qualified meeting depending on your ICP and deal size. Your exact per-meeting price is set upfront before any campaign starts, so there's no ambiguity once you're live.
Month one builds the foundation: ICP definition, verified list building, dedicated sending infrastructure, and a 21-day mailbox warmup. Weeks two through four are copywriting and sequence build. From day 30 on, campaigns run live and qualified meetings land directly on your calendar.
Most clients see their first qualified meetings within 2-3 weeks of campaigns going live, which is typically around day 30-45 of the engagement once infrastructure and copy are in place.
We guarantee accountability, not a fixed number. On the Performance plan, you never pay for a meeting that wasn't explicitly confirmed as qualified. On a retainer, we work your full addressable market every month rather than a capped campaign.
The Performance plan is month-to-month with no minimum term. Retainers have an initial 3-month minimum (campaigns need that long to ramp) and can be paused afterward with 14 days' notice.
Book a free 15-minute call. We'll ask about your ICP and current outbound setup, share a relevant case study from your vertical, and if it's a fit, walk you through the engagement structure - no pitch deck, no pressure.
We ask about your ICP and current outbound setup, share a case study relevant to your industry, and if it looks like a fit, walk you through exactly how the engagement would run. If it's not a fit, we'll tell you that directly.
Yes, always. There's no cost or obligation to book an intro call.
Pay only for meetings you confirm were a good fit.
Book a Call