Industries
Security buyers are pitched constantly with fear-based messaging and have learned to tune it out entirely. We build outbound around credible, specific risk and compliance triggers instead of scare tactics - a real exposure relevant to their environment, not a generic "you will get breached" claim.
Our Approach
Security buyers are technical and skeptical by training - vague fear-based claims actively hurt credibility rather than create urgency. We lead with a specific, verifiable risk category relevant to the buyer's environment (a known vulnerability class, a compliance deadline, an industry-specific threat pattern) instead of generic breach-fear language.
Buyer Personas
CISO / VP Security
Primary evaluator
Owns security vendor relationships and evaluates on technical credibility first.
IT Director / Security Engineer
Technical gatekeeper
Vets tools technically before anything reaches budget conversations.
CTO
Architecture fit
Involved when a new tool touches core infrastructure or engineering workflow.
Compliance Officer
Regulatory driver
Cares about specific compliance frameworks (SOC 2, HIPAA, etc.) a tool helps satisfy.
What To Expect
Reply-rate and timeline ranges are the same figures published on our Cold Email Outreach page, applied to this vertical - not a new claim specific to it.
Sample Opening Email
Subject: [specific risk category] exposure
Hi {{FirstName}}, Most teams running [stack/environment type] have a gap around [specific, verifiable risk category] that doesn't show up until it's tested for directly. Worth a technical conversation on whether that applies to your setup, or is this already covered? [Sender name]
Names a specific, technically credible risk - explicitly avoids generic breach-fear language
FAQ
We name a specific, technically credible risk category relevant to the buyer's stack or industry, and back it with something verifiable - never a generic fear claim with no substance behind it.
Both, depending on company size - at larger companies we often start with a security engineer or IT lead who can validate the technical claim before it reaches the CISO.
Compliance deadlines (SOC 2 renewal, audit cycles) are a strong, legitimate trigger - we reference them directly when relevant instead of relying on generic urgency language.
Pay only for meetings you confirm were a good fit.
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