Industries
Freight is a relationship-driven market where cold outreach has to earn trust fast. We've booked 70+ quotes and meetings for a logistics provider by targeting supply chain decision-makers directly, with low-friction entry points like quote requests instead of a hard pitch.
Our Approach
Logistics buyers - shippers, 3PLs, and freight brokers - respond to specificity: lane, capacity, and cost, not a generic "we move freight" pitch. We open with a low-commitment ask (a quote, a capacity check) rather than a meeting request, since that's the natural first step in how this industry actually transacts.
Buyer Personas
VP / Director of Supply Chain
Budget owner
Owns the vendor relationship and total logistics spend across lanes.
Logistics / Transportation Manager
Day-to-day buyer
Handles carrier selection and capacity planning - the fastest path to a real conversation.
Procurement Manager
Contract gatekeeper
Enters once there's an established need, focused on rate and terms.
Operations Director
Reliability check
Cares about on-time performance and capacity reliability more than price alone.
What To Expect
Reply-rate and timeline ranges are the same figures published on our Cold Email Outreach page, applied to this vertical - not a new claim specific to it.
Sample Opening Email
Subject: capacity on [Lane/Region]
Hi {{FirstName}}, We've got consistent capacity on [lane/region] and wanted to see if it's worth a quote comparison against your current carrier mix - no obligation, just a number to compare against. Worth 10 minutes, or is your current setup already locked in? [Sender name]
Leads with a quote request, not a meeting ask - matches how freight actually gets bought
FAQ
Primarily shippers and 3PLs looking for capacity or service - messaging is built around lane, volume, and reliability specific to your ICP.
In freight, a quote request is often the real first step - it's a lower-friction ask that still counts as a qualified opportunity once your team confirms it's a good-fit conversation.
Yes - freight demand is seasonal and lane-specific, so campaigns can be timed around peak season, capacity crunches, or specific regional triggers.
Pay only for meetings you confirm were a good fit.
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